No More Prompt and Pray.
"We've started using AI to save time, but now our content sounds like everyone else, and it’s not landing with our clients. We're worried about losing brand trust and revenue."
The Challenge with Uncoordinated AI usage
AI adoption is already happening inside your businesses, but usage is uncoordinated. Someone drafts emails in ChatGPT. Someone experiments with proposals. You might be saving time on the draft but you're spending it on the edit.
The Stakes
For service businesses, the risk isn’t speed or even efficiency.
It’s credibility. The truth is that AI generated content without systems and custom training will silently erode your content program. This is particularly important for service- based businesses where relationship is the name of the game and your biggest business lever.
Without an AI system customized to your unique business you can expect:
x Inconsistent AI Use
x Manual Quality Control
x Erosion of trust over time
x Stalled adoption and efficiency flatline
Hi! I'm Diliana, Chief Magic Officer at SpellBook and I belive the best content is profoundly human.
You don’t need more AI tools (there's already too many out there).
You don't need a better prompt.
You need someone to set this up properly.
SpellBook is an AI implementation partner for content programs.
We will help you design a simple, reliable system that fit into how your business already works, without turning you into a tech experiment or overwhelming your team.
I have spent years in the front lines of content strategy and operations and I know that AI can be an accelerant only if you set up the systems to support it.
This is what we are here to do.
We work with service- based businesses who believe content is key to relationship building.
I am a library-loving, spell-casting, art-making, brooch-wearing strategist and writer with a travel obsession and a box full of museum postcards. Not a tech bro!
Content Strategist &
AI Implementation Partner
Give Us 4 Weeks
We turn content chaos into a centralized system that allows you to 3X your content output without second-guessing.
Your AI Transformation Sprint
✓ A clear audit of your current content and AI usage
✓ Three- Four high-value AI use cases identified
✓ Three- Four custom GPTs, each built for a specific, repeatable job
✓ Defined workflows and usage rules
✓ Consistent tone across emails, proposals, and content
✓ A documented quality standard for “ready-to-send” output
✓ A trained team with shared standards
✓ A practical implementation playbook
Most importantly you will have:
✓ A system you can actually use.
✓ AI confidence.
✓ An empowered team.
✓ Sustainable scale.
Our Flagship Offer
4 Week AI Content Operations Sprint
Done for you, AI integration for your entire content program. Without loss of voice, resonance or editorial quality.
Investment: $5999 USD
Week One
We review your content, workflows, and current AI usage to identify breakdown points and the highest-value opportunities.
Week Two- Three
We design your AI content system, build custom GPTs, define guardrails, and test real outputs against your standards.
Week Four
We train you (and your team, if applicable) and deliver a clear implementation playbook so the system runs without ongoing support.
Jill B, author
"Usually I am the team leader in all my projects, it was so refreshing to bring someone on board who outworked me on a project! She built a full marketing and posting strategy as well as some great insight into how to better organize our products in the future. It was a great experience for me, and I would highly recommend Diliana to anyone looking to up-level their online messaging. Also, she's funny, which is a must."
Jill B, author
Our Guarantee
After Implementation, our clients typically see:
3X faster writing without second-guessing
Fewer rewrites and internal bottlenecks means more time for operational and billable work.
Consistent tone across communications
Preserved brand voice, tone and POV that maintains trust with your readership/
AI Confidence
No more prompt and pray. You or your team will feel confident in the quality of the content.
Kerry Dobson, group programs consultant
Working with Diliana is like magic 🪄She gets your business quick! I couldn’t believe how little time it took for her to understand my business and what I needed.If you’re looking to work with someone who is smart, fun, has an impressive understanding of the online business world, and doesn’t beat around the bush, you will want to have a chat with Diliana.
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Who this is for
If your reputation matters, this is built for you.
✓ Independent consultants and coaches
✓ Small to mid size consultancies
✓ Accounting and professional services
✓ Owner- led businesses
More client Love
"Diliana is a savvy strategic partner. I know my customers, but with a wave of her wand and a few hours, Diliana knew them better. She took dozens of pages of client words and created incisive and elegant copy that had this editor/writer/perennial underseller totally charmed. Working with Diliana was so easy — everything was delivered on time or sooner. Bonus points for her no-bullshit approach. "
Kristina U, Community Founder
Sara K, Executive Coach & Speaker
"She gave me confidence and nudges that helped me find my voice and to own it. In addition to attracting new clients, our work together has yielded new speaking and workshop engagements, podcast opportunities and facilitations."
~Sara K, executive coach
FAQs
Q: Do we need a big marketing team for this to be worth it? A: This sprint is designed specifically for lean teams. Most clients we work with have between 1 and 3 people involved in content or client communication. The system is built to reduce friction, not add process. If anything, it’s most valuable when there isn’t a large team to absorb inefficiency.
Q: Will this replace our writers or the way we currently work? A: AI is not used as a replacement for judgment or expertise. The system supports how you already work by handling repeatable drafting tasks, while keeping human review and decision-making where it matters. The goal is consistency and confidence, not automation for its own sake.
Q: How do you make sure the AI sounds like us? A: We don’t rely on generic prompts or tone filters. Your custom GPTs are trained on your existing materials like emails, proposals, website copy, and real examples of how your business communicates. We also define clear usage rules so the AI has boundaries. That’s what eliminates the “does this sound like us?” bottleneck.
Q: What happens after the four weeks are over? A: You keep everything. You leave with: your custom GPTs documented workflows and standards an implementation playbook a team that knows how to use the system correctly There’s no ongoing dependency unless you choose to continue with editorial support or our done-for-you content services.
Q: Is this safe for client-facing communication? A: This sprint exists because unstructured AI use isn’t safe for client-facing work. We define where AI is appropriate, where human review is required, and what “ready to send” actually means for your business.